Mature markets the toughest for mobile

The Inquirer is reporting on some Strand Consulting research which says:

While many players are focusing on the growth markets like India, Brazil, China, Pakistan and Bangladesh – countries where cheap handsets and SIM cards will attract millions of new customers – that’s not the interesting bit, Strand says.

The real challenges are markets like Denmark, Sweden, Finland, Austria, Switzerland and Germany, where mobile prices are plummeting at the same time as the operators are investing in the launch of 3G.

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